Location marketing
Digital presentation of the local real estate market for active location marketing
The challenge
Municipalities are in inter-municipal competition for companies, investors and new citizens. Or they struggle with vacancies, moving away and decaying houses. An important component of location marketing is therefore the presentation of the local real estate market.
Our digital tool
With its own local real estate portal, municipalities, districts and economic regions can pursue active location marketing and at the same time offer a unique, digital citizen service.
Why the real estate market is an important factor in location marketing
The competition between municipalities for the settlement of companies, new citizens, consumers and investors is constantly growing and requires targeted communication and marketing measures in order to stand out from the competition.
An important building block is the holistic and transparent presentation of the local residential and commercial real estate market.
While there is a great shortage of housing in metropolitan regions, rural regions are struggling with the decay of buildings and the vacancy of numerous properties. In both situations, it is advisable to introduce your own local real estate exchange. This gives citizens and local real estate agents the opportunity to pass on their offers specifically to searchers from the region. At the same time, municipalities can present their own offers in a modern and up-to-date way and benefit from the relevance of their advertisements by publishing them on a portal as opposed to publishing them on their own homepage.
It also makes sense to operate a real estate exchange to promote internal development. Owners who have opted for the provision of potential indoor areas are thus given the direct opportunity to place the offer on the market.
In addition, the professional presentation of the local residential and commercial properties has an effect on the public image of the location. Potential new residents, companies willing to relocate or potential returnees are presented with the available offer at a glance. Active location marketing is carried out with the help of the portal.
Not to be neglected is the transparency on the real estate market, which can be created with an own real estate exchange. In the large, market-dominating real estate portals, which have long been too expensive for many private advertisers and the municipalities, many offers are no longer shown publicly, but are only available to selected premium members.
Build your own real estate exchange: With KIP
KIP is the leading system for operating its own locally or regionally focused real estate exchanges. With KIP, municipalities or regional business development agencies become the operators of their own real estate portals and can publish an unlimited number of municipal land and real estate offers there. At the same time, you can open the portal for private and commercial real estate providers to advertise and thus offer a unique citizen service, because private individuals advertise in the KIP free of charge. Thus the local real estate market can be represented transparency and holistically, whereby the municipality and/or the promotion of economy operates an active location marketing. This is also supported by the possibility of depositing relevant location information in the portal.
